GoToWebinar offers four tiers of pricing aimed at every business from the startup to well-established, enterprise-level organizations.

The four levels are branded as Starter, Pro, Plus, and Enterprise.

Each of the plans in the GoToWebinar pricing structure can be paid out in annual subscription payments or monthly subscription payments. By choosing to pay annually, a business saves 20% compared to paying for GoToWebinar in monthly subscription payments.

When compared to their largest market share competitors in the UK, ezTalks.com, the GoToWebinar package pricing is a little more expensive. However, GoToWebinar allows for more participants at each level of service. GoToWebinar, unlike ezTalks, does not have a free plan, but rather has a free, seven-day trial period.

However, comparing GoToWebinar to ezTalks is kind of like comparing a teenager to the adult, as the “GoTo” family of communications products have been around a long time and are a mature offering in the marketplace.

To this point, GoToWebinar has an “Enterprise” level that newer webinar platforms can’t offer because their systems are not as robust and mature. In the Enterprise plan, GoToWebinar allows for webinars with attendees numbering up to 5,000.

Paid annually to take advantage of 20% savings, the plans are priced as follows.

Starter – $89 per month

Good for up to 100 participants.

Pro – $199 per month

Good for up to 500 participants.

Plus – $499 per month

Good for up to 1000 participants.

Enterprise – contact sales

Good for up to 5,000 participants.

The most popular plan available through GoToWebinar is at the “Pro” level. The Pro level allows for 500 participants, which is enough for most small and mid-size companies. Additionally, this level provides functionality (above the “Starter” tier package) for video sharing, video embedding, transcripts, video editing, custom URL, and recorded events.

LogMeIn markets GoToWebinar as a tool for marketing, training, and internal communications. Originally developed by Citrix, GoToWebinar is a natural progression from the video conferencing software originally marketed by Citrix and then by its successor, LogMeIn.

The GoToWebinar product provided by LogMeIn is scalable and is built to handle the webinar requirements of businesses of all sizes.

Because GoToWebinar has been developed by the people that produced GoToMeeting, an industry standard for so many years, it has a fully developed set of features. Here are the most popular.

Planning Features

With Event Management, Flexible Scheduling, and Webinar Templates, you will be able to set up marketing, training, and internal communications more easily.

Promotional Features

Branding, Channel pages, Custom Registration, and the possibility of having your webinar featured on GoToStage.com help you spread the word and build your audience.

Engagement Features

Everything from polls and surveys to presenter webcams and engagement dashboards is included for you to make your webinar an opportunity to grab the attention of your audience and communicate your message.

Conversion Features

Whether you want to record your webinar to share on social media, leverage pre-recorded webinars in your marketing strategy, or bring data into your CRM or other software platforms via integrations, GoToWebinar has the most popular conversion features built-in from the beginning.

Analytics Features

If you want to be constantly improving (and we know that you do), then the analytics built into GoToWebinar will be your best friend. Source Tracking, Attendee Reports, and Event Analytics are all available to you.

What other functions does GoToWebinar offer?

• Registration Page
• Recording
• Q&A
• Presenter Webcams
• Video sharing
• Templates
• Surveys
• Source Tracking
• Share Anything
• Security
• Reliability
• Integrations
• Integrated Audio
• Handouts
• Guest Presenters
• Pre-recorded Events
• Polls
• No Download Join
• No Delay Streaming
• Mobile Apps
• 24/7 Phone Support
• GoToStage
• GDPR Compliant
• Flexible Scheduling
• Event Management
• Branding
• Audience Management
• APIs
• Analytics and Reporting
• Email Automation
• Dual Screen Support
• Drawing Tools
• Custom Registration
• Custom Presenter Experience
• Audience View
• Audience Spotlight
• Channel Page
• Certificates

For the average small to mid-size business, the setup and use of GoToWebinar is relatively simple. All you need is your computer, tablet, or smartphone and you’re quickly able to set up your account.

Setting up a webinar is most easily done on a computer instead of a tablet or smartphone.

Because of the power of the platform, there are many options. That is great, but for someone beginning on the platform, they should look over the training resources available to avoid being overwhelmed.

Where ease of use gets tricky is from mid-size enterprises up to large-scale corporations. These setups can require an IT specialist to help set up the necessary integrations, manage the security of the process, and ensure that the marketing or internal communications department has things configured as they need to reach their objectives for webinars.